One of capitalism's many unacceptable faces is that bloated old whore, the advertising industry. The noble and self-serving argument about advertising being the process of bringing the products to the people -an arm of the information industry, in other words- no longer washes, if it ever did. We've seen the relentless rise of "lifestyle" imaging, where the average product is given cachet by associating it with all the cool things that you, Joe Consumer, do.
So here's an occasional series where television advertising that is bothersome is exposed...
SUZUKI
"Real cars for real people"
A slogan which purports to relate to the viewer, but is stripped of meaningful content and echoes in its emptiness.
And all the other cars are... ?
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